Less is More

You can try to win a features arms race by offering everything under the sun. Or you can just focus on a couple of things and do ‘em really well and get people who really love those things to love your product. For little guys, that’s a smarter route. — Signal vs. Noise

Fantastic concept.  I love the idea of creating by subtraction.  During the creative process, I like to ask myself:  What can I remove to make this better?

As I’m contemplating a new web startup I’m involved in, it’s definitely important to keep the idea of simplicity at the forefront.  Product, pricing, & marketing… It all must be easy to digest in order to be easy to spread.