Brian Casel

Web Designer, Entrepreneur

On The Cusp of Something Big

Today marks the 3 year anniversary of me leaving my full-time job and becoming self-employed.  Yet it feels like today is the first day of something completely new.  Something big.

Things have been… different… since the start of 2011.

I think it began with a dip in my self-motivation.  For someone like me, to lack self-motivation is kind of a scary thing.  For most of my life, I excelled at things I’m passionate about, because passion drives my motivation to learn and produce.  For years, I leveraged my passion for music and songwriting and took the initiative to lead several working bands and even a short stint as a solo-artist.  It was my passion for technology and the web that led me to teach myself and pursue a career in web design (despite having a degree in a totally unrelated field).  And for the past three years, I’ve relied solely on my self-motivation to sustain my freelance web design business.

So during the holidays at the end of 2010, I decided to tone down my workload and give myself a much-needed breather.  My thinking was, my finances are healthy, and most of my clients wait until the new year to start new projects anyway, so I’ll pick things back up in 2011.  Well, here we in 2011 and for the first time in my 3 years of being self-employed, I’m finding it difficult to muster the energy to drum up new client work.  Let me clarify that- I am going through the motions and I’ve got paying projects coming in, but I’m lacking the same drive and passion for this game that I’ve had in years past.

Usually, what I do to stay balanced is start a personal project, as I did with ThemeJam.  I’m doing the same now, as I’m partnering with Dave Yankowiak to launch a new web show (details coming soon!).  But this year, my issue lies with my core business, my client work.  It’s figuring out what that issue is exactly that is the challenge.

The right wisdom at the right time.

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Q&A on New Project Briefs

Yesterday I received an email from someone asking if I’d be willing to answer a few questions about my experience working with new clients— specifically their new project briefs.  Apparently they’re seeking this info as part of their research for a new app they’re creating called Briefix.  Sounds interesting.

I’m always happy to share my thoughts about stuff like this.  With their permission, I’ve copied their questions and my answers below:

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Useful Links For Mobile Web Development

I’ve been working on a new mobile version of casjam.com (expected launch later this week) and I’ve been doing quite a bit of research into mobile web development.

I’m very excited about the possibilities for the mobile web.  I’m particularly interested in browser-based websites and web-apps designed specifically for mobile.  I believe the mobile browser—not downloaded apps—is where we’re seeing the most potential for innovation and widespread adoption.  Utilizing today’s web technologies like HTML5 and CSS3, we can produce amazing hand-held experiences, expose them to more devices simultaneously, and skip the hassle, wait, development challenges, and costs of releasing an app in the respective app stores of Apple, Android, Blackberry, and others.

One example of a cool mobile browser-based innovation is the Chalkboard app from 37 SignalsCheck it out on your iPad.

So here are a couple links I found to be incredibly useful in my process of teaching myself all I can about the mobile development process:

Browser Testing For Mobile Applications – Great guide for setting up testing environments for various popular mobile devices/platforms.

Choosing The Right Platform For  Your Mobile Website – Useful table listing the most popular mobile devices with the relevant tech specs for each like browser technology, resolution, supported features, etc.

Hardboiled CSS3 Media Queries – Useful template for setting up your CSS heirarchy to target specific devices.

Responsive Web Design – I’m sure most of you have seen this gem from A List Apart by now… This single article has become one of the most widely adopted authority on the theory and process of designing for the mobile web.

Running a Home-Based Business With Lisa Kanarek of WorkingNaked.com

Doh!

Lisa Kanerek and I just had a great video chat. Unfortunately, you won’t be able to see it because the video didn’t record! I had tested it and everything (it worked during the test), but for some reason, we weren’t recording video during the live take. Of course, I realized this after the fact.

But all is not lost.

We do have the audio, so you can listen to it here or download the mp3 below.

About the Interview

It’s always a pleasure to talk with fellow freelance business owners.  In Lisa’s case, she specializes in just that— she’s a home office/business consultant.  We talked about her work as a published author, how this economy has impacted her business and clients, making the transition to a work-at-home career, and more.

Listen here

[audio: http://casjam.com/blog/wp-content/uploads/2011/01/lisa-kanarek.mp3]

Download the MP3

Show Notes

Lisa Kanarek:

Recommendations:

Web Developer’s Guide to Getting a Startup Up and Running

Despite the overall economic downturn, there seems to be yet another boom in web startups. In the ’90s, we saw the explosion of the Internet’s first big names, like eBay, Yahoo, Amazon, and others. In the 2000′s, social networking and the beginnings of web apps took off, planting MySpace, Facebook, and Flickr firmly on the map–the so-called Web 2.0.

But times have changed yet again, and we’re now in a new kind of web startup boom; one that is on a smaller scale, yet more prevalent due to more accessible development tools and cheaper infrastructures (powered by affordable cloud-based services such as Amazon S3). This is the app boom. The focus is on utility, cost-effectiveness, and highly targeted solutions to common problems. This can range from niche web apps to mobile device apps for iOS (iPhone, iPad, and iPod touch) and Android.

Today’s web startups are leveraging the technological and social advancements we’ve made over the past two decades, packaging them into useful tools meant to fit right into a person’s daily life.

Why Web Developers Become Startup Founders

The bulk of today’s apps and services are web-based and internet-enabled in one form or another. So it’s no surprise that web developers so often become startup entrepreneurs. Having the capability in-house to quickly design and produce a high-quality app certainly makes things easier for today’s startup entrepreneurs.

Read the full article at SixRevisions.com

Sparrow Brings Awesome To Gmail

Remember when I had said I’m going to cut back on checking email throughout the day?  Yeah, I can forget that idea…

Sparrow is an amazing little app which gives you a desktop interface for GMail.  This app brings my love for GMail to a whole new level.

A few of my favorite features:

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