Designing a ‘Request a Quote’ Form
Whether you’re a solo freelancer or the head of a huge web design agency (or somewhere in between), your website often serves as the first point of contact with a potential new client. Displaying an impressive portfolio of work along with a few client testimonials is a great start. But the final piece is key: Your contact form, or as many call it, the “Request a Quote” form, also known as Request for Quotation (RFQ) form or Request for Proposal (RFP) form.
Converting new visitors to sales leads (and ultimately to paying clients) is how we sustain ourselves in this business of web design. With a carefully designed “Request a Quote” form, we can get this process off on the right foot.
In this article, I will discuss some of the factors to consider when designing this key feature of your website. Along the way, we will look at the “Request a Quote” form of different web design shops to get some ideas brewing.
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