The Key to Freelance Success: Passion

I’ve been on a non-stop research binge lately, working tirelessly on improving and revamping all aspects of my freelance web design business.  Here’s a short list of things I’ve been doing:

• Plowing through the Web Design Business Kit
• Ordered a handful of marketing books from Amazon
• Consuming my daily fix of blog feeds (mostly freelancing, web design, small business related stuff)
• Immersing myself in online forums where I’m sharing ideas with fellow web designers and small business owners
• Re-working the logo for CasJam Media (no longer named “CasJam Studio”)
• Planning a fresh redesign & marketing plan for www.casjam.com
• Planning and building my e-newsletter list & content
• Seeking out meetup groups and events where I can meet and network with others in the industry.

photo by hakahonu

Somehow between all of this, I’m squeezing in time to work on my client projects!  It’s a tiring effort.  Some would call me a workaholic.  Some would call me obsessed with being hyper-productive.

I call it working with passion.

It’s the key ingredient to success as a freelancer or small business.  You have to love it.  You have to want to work, and keep working through those after-hours.

Freelancing gives you the freedom to work whenever & wherever you want.  But I often find that I don’t really have a choice in the matter.  Before I can plan my work and leisure time for the day, I’m already knee deep in developing ideas, tweaking my projects, and driving toward the next milestone.

I can’t help it.  I need to keep to working and striving to meet all of my goals for my business and my career.  As a freelancer and owner of my own business, it’s all in my hands.  It’s up to me to make it happen.  That’s what I love about freelancing.

Draw on your passion to drive the ship forward.  It’s the key to freelance success.