Brian Casel

Web Designer, Entrepreneur

Keep Your Sanity by Managing Client Expectations

Being a freelance web designer certainly has its perks. You get to make your own hours, set your own rates, and control your own professional destiny. I’d add that designing for the web, like any freelance field, is a craft that most of us are truly passionate about. There’s something about the merging of beautiful design and cutting edge technology that keeps our creative juices flowing and keeps us endlessly engaged in our work.

But as any freelancer or small business owner knows, sketching diagrams, arranging pixels and constructing code make up only a small part of this profession. At the beginning and the end of the day, it’s still a business, which brings it’s own inherent challenges. At the top of the list is something we all must deal with every day: managing client expectations.

In this article, I intend to cover several aspects of working with clients as a freelance web designer (but these tips apply to any freelance profession, really). These are all based on my own experiences and lessons learned the hard way.

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