Orchestrate Social Media

Today I stumbled upon my new favorite company / website to watch.  It’s the From The Couch video blog, from the guys at Obox Design.

In a recent episode, they gave an interesting talk about their strategic approach to managing their social media channels for their business.  It’s quite simple really, but a very powerful concept.

The goal

Don’t just drive traffic to your business.  Drive quality traffic to your business.  Folks who will respond with blog comments, RSS subscribes, re-tweets, and hopefully purchases.  But this concept is nothing new.

The concept

First, attract users to your satellite websites & social media and engage them.  Then give them a road map to reach your business.  The visitors who are motivated enough to finally get there, are the type of quality customers you’re looking for.

A customer might find you on Twitter.  They follow an interesting link, pointing them to your Facebook page.  They contribute to the conversation.  Continuing on, they follow a link from your Facebook page to your blog.  They subscribe and comment on your articles.  Eventually they land at your business’s doorstep, browsing the products that your selling.

At this point, they already feel like they know you.  They can relate to you and your customers.  They’re already involved in your niche community, making them that much more comfortable about buying from you.  That’s the magic of social media.

Here’s the Online Marketing Road Map, presented by From The Couch: