https://briancasel.com/blogEverything Brian Casel has written since 2013 on building products, marketing, running a bootstrapped business and the founder life, by topic or by date.enhttps://briancasel.com/2026-outlookhttps://briancasel.com/2026-outlookSun, 14 Dec 2025 12:00:00 GMTOnce again, my turn-of-the-year post for 2025 comes in two parts: I’m finishing 2025 feeling pretty good overall. That’s new.https://briancasel.com/2025-recaphttps://briancasel.com/2025-recapSat, 13 Dec 2025 12:00:00 GMTOnce again, my turn-of-the-year post for 2025 comes in two parts: I compartmentalize my life into three areas—Life, Hobby, & Work—so that’s how I’m…https://briancasel.com/builder-methods-storyhttps://briancasel.com/builder-methods-storySun, 07 Dec 2025 12:00:00 GMT"It was a fluke. My last win was my last. Party's over." A few decades on the entrepreneurial rollercoaster creates a weird form of anxiety: a distrust of…https://briancasel.com/night-before-launchinghttps://briancasel.com/night-before-launchingTue, 06 May 2025 12:00:00 GMTI’ve been here more times than I can count. The final days before inviting the very first people to take out their credit card and pay for a product I’ve…https://briancasel.com/ai-upgradehttps://briancasel.com/ai-upgradeSun, 27 Apr 2025 12:00:00 GMTMost developers and creators think the biggest benefit of using AI is that it does the work for you. That's what I thought too, but I was completely wrong…https://briancasel.com/hard-decisionshttps://briancasel.com/hard-decisionsMon, 21 Apr 2025 12:00:00 GMTI was recently faced with one of those big, brutal, high-stakes decisions. The kind that makes you rethink your entire trajectory—career, business, and even…https://briancasel.com/creator-businesshttps://briancasel.com/creator-businessWed, 12 Feb 2025 12:00:00 GMTWhen asked why I choose to own my own business (instead of leveraging my skills in the job market) my list of drivers looks similar to other entrepreneurs I…https://briancasel.com/person-product-fithttps://briancasel.com/person-product-fitSat, 25 Jan 2025 12:00:00 GMTMy predictions for 2025 have led me to something I think is... kinda a big deal. At least it is for me—as someone who's been making a career trying to build…https://briancasel.com/2025-predictionshttps://briancasel.com/2025-predictionsThu, 16 Jan 2025 12:00:00 GMTIn our first episode of The Panel podcast, we're tackling our 2025 predictions.https://briancasel.com/organic-marketinghttps://briancasel.com/organic-marketingFri, 10 Jan 2025 12:00:00 GMTI put a sticky note on my desk the other day: “Create good shit.” It’s my daily reminder of a top priority of mine for 2025: Organic marketing is the game…https://briancasel.com/2025-changeshttps://briancasel.com/2025-changesSat, 21 Dec 2024 12:00:00 GMTI try to avoid publishing content that declares how the future will unfold. I much prefer writing about things my recent past and my takeaways (like my 2024…https://briancasel.com/2024-recaphttps://briancasel.com/2024-recapFri, 20 Dec 2024 12:00:00 GMTI won’t forget 2024. Strangely, it might have been one of my worst and my best year yet. It feels like both.https://briancasel.com/bootstrappinghttps://briancasel.com/bootstrappingFri, 06 Dec 2024 12:00:00 GMTMy job description as a bootstrapped founder. What I do, how I do it, and how I know if I'm doing a good job.https://briancasel.com/developer-producthttps://briancasel.com/developer-productSat, 19 Oct 2024 12:00:00 GMTI’m starting to work on a new product. This one feels different. I’m a little scared. A little excited. A little unsure. More than I usually am when…https://briancasel.com/zero-scope-creephttps://briancasel.com/zero-scope-creepMon, 10 Jun 2024 12:00:00 GMT6 consulting projects shipped in the past 8 months for fellow SaaS founders (7th starts today).https://briancasel.com/component-based-designhttps://briancasel.com/component-based-designWed, 01 May 2024 12:00:00 GMTDevelopers don't need to be designers to ship PIXEL-PERFECT designs. Your product's users need your interface to be clean, modern, intuitive and…https://briancasel.com/those-who-shiphttps://briancasel.com/those-who-shipMon, 29 Apr 2024 12:00:00 GMTMost of us: Wildly under-estimating product development time. Perpetually blowing past target launch dates. Projects ending up abandoned instead of becoming…https://briancasel.com/burnouthttps://briancasel.com/burnoutFri, 26 Apr 2024 12:00:00 GMTI had a brush with burnout earlier this year. Physical health issues brought on by stress.https://briancasel.com/new-consultancyhttps://briancasel.com/new-consultancySun, 25 Feb 2024 12:00:00 GMTHere in 2024, I’m doing something I thought I wouldn’t do again in my career.https://briancasel.com/year-2023-wrappedhttps://briancasel.com/year-2023-wrappedFri, 29 Dec 2023 12:00:00 GMT2023 is wrapped! Here's my recap of my life at work, life not at work, and some goals for 2024. Let's go!https://briancasel.com/defining-saas-successhttps://briancasel.com/defining-saas-successThu, 28 Dec 2023 12:00:00 GMTI set my sights on “SaaS” (software as a service) back in 2010. Subscription-based software products like Basecamp and Mailchimp were familiar to me, but I…https://briancasel.com/thinking-in-productshttps://briancasel.com/thinking-in-productsWed, 01 Nov 2023 12:00:00 GMTSome entrepreneurs think in sales, others in operations, and some in marketing.https://briancasel.com/building-in-publichttps://briancasel.com/building-in-publicThu, 17 Aug 2023 12:00:00 GMTI’ve been “building in public” long before it became a thing in recent years. This blog, my various podcasts, and videos have always been a natural outlet…https://briancasel.com/rebranding-zipmessage-to-clarityflowhttps://briancasel.com/rebranding-zipmessage-to-clarityflowWed, 15 Mar 2023 12:00:00 GMTToday I shared the news (on Twitter and on my podcast): My SaaS product that was known as ZipMessage up until now will be changing its name to Clarityflow.https://briancasel.com/sold-productizehttps://briancasel.com/sold-productizeWed, 16 Feb 2022 12:00:00 GMTAfter 7 years of building a brand around teaching the concept of "Productized Services", I have officially stepped away from that chapter in my career.https://briancasel.com/sold-processkithttps://briancasel.com/sold-processkitThu, 20 Jan 2022 12:00:00 GMTToday I'm happy to report that I reached a deal to sell my SaaS product, ProcessKit.https://briancasel.com/2021-recaphttps://briancasel.com/2021-recapTue, 28 Dec 2021 12:00:00 GMTIn my 13 years in business, a few of those years stand out as “shake up” years.https://briancasel.com/sold-audience-opshttps://briancasel.com/sold-audience-opsThu, 23 Sep 2021 12:00:00 GMTSix and a half years ago, I started a productized service business called Audience Ops. Today, I’m proud to report that I have sold that business to my…https://briancasel.com/2020-2021https://briancasel.com/2020-2021Fri, 01 Jan 2021 12:00:00 GMTI originally posted this turn-of-the-year post as a Tweet thread. Here’s my ‘20/‘21 post. The takeaways.https://briancasel.com/client-services-challengeshttps://briancasel.com/client-services-challengesMon, 09 Mar 2020 12:00:00 GMTWhat's the point of exercise? With practice and consistency, you get stronger. Then you can leverage that strength to move faster, feel better, and achieve…https://briancasel.com/positioning-processhttps://briancasel.com/positioning-processFri, 14 Feb 2020 12:00:00 GMTPositioning a new product feels like an art. Squishy, feely, gut-instinct kinda work. The kind that leaves you with a nagging suspicion that you're drawing…https://briancasel.com/customer-questionshttps://briancasel.com/customer-questionsFri, 31 Jan 2020 12:00:00 GMTI’ve become a bit obsessed with the practice of talking to customers. Yes, it is a practice. The more conversations you have, the more fruitful they become.https://briancasel.com/welcomed-distractionshttps://briancasel.com/welcomed-distractionsFri, 10 Jan 2020 12:00:00 GMTHere are a few that come to mind: Twitter Checking it every hour or so isn't as terrible as people make it out to be (usually, on Twitter). It's a breather…https://briancasel.com/rewards-and-incompleteshttps://briancasel.com/rewards-and-incompletesFri, 27 Dec 2019 12:00:00 GMTA different way to recap the year and look ahead to the next one.https://briancasel.com/onboarding-is-everythinghttps://briancasel.com/onboarding-is-everythingFri, 08 Nov 2019 12:00:00 GMTOne thing has proven to be true across every one of the businesses I have worked on. It's this:https://briancasel.com/tomorrows-problems-can-waithttps://briancasel.com/tomorrows-problems-can-waitFri, 27 Sep 2019 12:00:00 GMTRefactoring in programming is when you take a bunch of code you’ve already written and rework it to make it more efficient. This makes it better at solving…https://briancasel.com/you-are-not-your-job-titlehttps://briancasel.com/you-are-not-your-job-titleFri, 30 Aug 2019 12:00:00 GMT15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”.https://briancasel.com/falling-behind-on-schedulehttps://briancasel.com/falling-behind-on-scheduleFri, 12 Jul 2019 12:00:00 GMTWhen you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden.https://briancasel.com/the-illusion-of-doing-many-thingshttps://briancasel.com/the-illusion-of-doing-many-thingsFri, 24 May 2019 12:00:00 GMTIf you look at my list of products, or tune into my podcasts, follow my tweets or videos, or read my newsletter, it’s safe to say I give the impression…https://briancasel.com/a-founders-limitshttps://briancasel.com/a-founders-limitsFri, 17 May 2019 12:00:00 GMTWhen a new product is in the build and launch phase, the founder—especially a solo, bootstrapped founders, like myself—can easily find themselves doing…https://briancasel.com/shouldve-been-here-by-nowhttps://briancasel.com/shouldve-been-here-by-nowSat, 20 Apr 2019 12:00:00 GMTYou know that feeling when you’ve been expecting something to arrive, but then it doesn’t?https://briancasel.com/delegating-down-to-2-hours-per-weekhttps://briancasel.com/delegating-down-to-2-hours-per-weekSat, 16 Mar 2019 12:00:00 GMTThese days I spend at most two hours per week working in my productize service business. Sometimes less.https://briancasel.com/space-to-breathehttps://briancasel.com/space-to-breatheSat, 16 Feb 2019 12:00:00 GMTI find the entrepreneurship to be more of a creative endeavor than anything else. You’re literally creating something out of nothing, with the goal of…https://briancasel.com/profitable-side-projectshttps://briancasel.com/profitable-side-projectsSat, 09 Feb 2019 12:00:00 GMTAre side projects worth it? That’s a question I used to struggle with.https://briancasel.com/impatient-executionhttps://briancasel.com/impatient-executionSat, 02 Feb 2019 12:00:00 GMTI’m an impatient person. Always have been. Maybe it’s the New Yorker in me. I don’t like waiting around for things to happen. I have a constant need to make…https://briancasel.com/themes-not-goalshttps://briancasel.com/themes-not-goalsFri, 28 Dec 2018 12:00:00 GMTHere’s one of the trickiest things about the mental game of entrepreneurship:https://briancasel.com/the-best-ideas-come-fasthttps://briancasel.com/the-best-ideas-come-fastSat, 22 Dec 2018 12:00:00 GMTEver since I’ve been creating things, I noticed an interesting phenomenon:https://briancasel.com/plan-bhttps://briancasel.com/plan-bSat, 15 Dec 2018 12:00:00 GMTMaking that next big move? Starting a business. Selling a business. Applying for a big promotion. Forming a partnership. Doubling down on a new direction.https://briancasel.com/professional-entrepreneurshiphttps://briancasel.com/professional-entrepreneurshipSat, 08 Dec 2018 12:00:00 GMTHow do you know when you’ve gone pro at something? Maybe it’s when you feel confident enough with your skillset that you submit an application for full-time…https://briancasel.com/finishinghttps://briancasel.com/finishingSat, 17 Nov 2018 12:00:00 GMTLet’s talk about finishing. We focus so much of our time and interest on starting. The idea. The plan. The product. The momentum.https://briancasel.com/tiny-conferenceshttps://briancasel.com/tiny-conferencesTue, 16 Oct 2018 12:00:00 GMTFind a tiny conference to attend or host your own!https://briancasel.com/full-stack-product-personhttps://briancasel.com/full-stack-product-personWed, 25 Jul 2018 12:00:00 GMTI’ve always been a design guy. Always more comfortable on the front-end.https://briancasel.com/a-better-way-to-hirehttps://briancasel.com/a-better-way-to-hireThu, 07 Jun 2018 12:00:00 GMTHave you figured out your “people” strategy? Meaning, your strategy for hiring your first teammates without wiping out your cashflow or taking on serious debt?https://briancasel.com/customer-research-product-indecisionhttps://briancasel.com/customer-research-product-indecisionFri, 09 Mar 2018 12:00:00 GMTYou’re spinning in circles. “Should I change my product? Shut it down? Stay the course? Pivot? If I go this way, then what might happen? And if I go that…https://briancasel.com/software-ux-design-hackshttps://briancasel.com/software-ux-design-hacksThu, 07 Dec 2017 12:00:00 GMTWhen you're designing the user experience for a software product, like a SaaS, these UX and UI hacks can help users leapfrog past the onboarding phase.https://briancasel.com/business-kpi-dashboardhttps://briancasel.com/business-kpi-dashboardMon, 19 Jun 2017 12:00:00 GMTUpdate 2019: Since the time I wrote this article, I launched a new product called Sunrise KPI, which makes it much easier to collect all of your key metrics…https://briancasel.com/watch-build-marketing-funnel-driphttps://briancasel.com/watch-build-marketing-funnel-dripTue, 30 May 2017 12:00:00 GMTDo you use Drip for email marketing automation tool? I do. My team and I love it.https://briancasel.com/turn-distractions-into-opportunitieshttps://briancasel.com/turn-distractions-into-opportunitiesMon, 01 May 2017 12:00:00 GMTThis happens all the time, right? Distractions. Those fires you just have to put out right now, as fast as you can(!) you can get right back to working on…https://briancasel.com/self-limiting-habits-entrepreneurshttps://briancasel.com/self-limiting-habits-entrepreneursTue, 14 Mar 2017 12:00:00 GMTEntrepreneurship is hard. Tell me something I don’t know, right? But seriously. This shit’s hard and seems to get harder, even as you reach new levels of…https://briancasel.com/the-anti-agencyhttps://briancasel.com/the-anti-agencyFri, 25 Nov 2016 12:00:00 GMTI wrote an article about something—a word, really—that’s been popping in my mind a lot this year. That word is:https://briancasel.com/validating-a-saas-product-step-by-stephttps://briancasel.com/validating-a-saas-product-step-by-stepTue, 25 Oct 2016 12:00:00 GMTSmart entrepreneurs are terrified of risk. That’s a good thing. In fact, I believe entrepreneurs should actively develop this fear. Nurture it. Use it.https://briancasel.com/from-solo-preneur-to-manager-preneurhttps://briancasel.com/from-solo-preneur-to-manager-preneurThu, 26 May 2016 12:00:00 GMTIt occurred to me that honing my skills as a manager of people is probably the biggest area of focus for me personally in my business these past few years…https://briancasel.com/you-dont-know-what-you-dont-knowhttps://briancasel.com/you-dont-know-what-you-dont-knowThu, 18 Feb 2016 12:00:00 GMTIt occurred to me that I never got around to writing my 2015 year-end review, like I usually do. Well, instead of hashing out every highlight from last year…https://briancasel.com/a-more-profitable-way-to-self-fund-your-startuphttps://briancasel.com/a-more-profitable-way-to-self-fund-your-startupWed, 30 Dec 2015 12:00:00 GMTHow much do you make? Don’t answer that. It’s none of my business. But it is your business. When you’re responsible for paying your own salary, you’d better…https://briancasel.com/email-course-guidehttps://briancasel.com/email-course-guideMon, 30 Nov 2015 12:00:00 GMTNothing beats word-of-mouth business. Referrals are great because they cost next to nothing to acquire and the sale is practically made even before they…https://briancasel.com/email-list-growthhttps://briancasel.com/email-list-growthTue, 27 Oct 2015 12:00:00 GMTIt’s about your email list. Once I learned that, I began to see marketing in a completely different way. It made me realize that marketing (anything) online…https://briancasel.com/build-an-engine-not-a-jobhttps://briancasel.com/build-an-engine-not-a-jobMon, 14 Sep 2015 12:00:00 GMTYou know what your biggest hurdle is when you’re starting up something new?https://briancasel.com/not-selling-talenthttps://briancasel.com/not-selling-talentThu, 21 May 2015 12:00:00 GMTOne of the biggest deciding factors when I started my business, Audience Ops, was that I’d be able to use it as a teachable case study. It is, afterall, a…https://briancasel.com/introducing-audience-opshttps://briancasel.com/introducing-audience-opsThu, 07 May 2015 12:00:00 GMTFinally. I know what I’ll be working on for the foreseeable future. It’s a new company called, Audience Ops.https://briancasel.com/loving-the-workhttps://briancasel.com/loving-the-workThu, 09 Apr 2015 12:00:00 GMTFirst, the sad news… Earlier this year, we lost a close friend, advisor, and mentor, Clint Warren. He was a true professional in every sense of the word…https://briancasel.com/decision-paralysishttps://briancasel.com/decision-paralysisMon, 23 Mar 2015 12:00:00 GMTWhen I graduated college with a degree in audio engineering, I was sure I’d spend my life working in recording studios, making music. I wanted to compose…https://briancasel.com/software-as-a-service-plushttps://briancasel.com/software-as-a-service-plusMon, 09 Feb 2015 12:00:00 GMTSoftware as a Service, or the elusive “holy grail” product that so many of us wish to launch is attractive for this reason: Recurring Revenue.https://briancasel.com/right-business-idea-right-timehttps://briancasel.com/right-business-idea-right-timeMon, 02 Feb 2015 12:00:00 GMTLook at any new startup that gets traction quickly and you’re likely to think, “wow, they really nailed the right idea at the right time.”https://briancasel.com/sales-funnel-workhttps://briancasel.com/sales-funnel-workMon, 26 Jan 2015 12:00:00 GMTGet. More. Sales. I’m digging into my first goal of the year, which I’m calling operation sales funnel. So I’ve been giving this plenty of thought lately…https://briancasel.com/use-outlines-and-shiphttps://briancasel.com/use-outlines-and-shipMon, 01 Dec 2014 12:00:00 GMTEveryone has something BIG that they wish they could achieve… Someday. The vast majority never even tries.https://briancasel.com/case-study-recap-productize-course-launchhttps://briancasel.com/case-study-recap-productize-course-launchThu, 13 Nov 2014 12:00:00 GMTSunday night. The baby is down and my wife and I settle in to watch our favorite TV shows. This is typically my most relaxing, rejuvenating, stress-free…https://briancasel.com/how-to-make-timehttps://briancasel.com/how-to-make-timeMon, 27 Oct 2014 12:00:00 GMTAs you probably saw, I ask everyone who subscribes to my newsletter a few questions. Although I don’t always have the time to reply to everyone, I do read…https://briancasel.com/uncomplicate-your-marketinghttps://briancasel.com/uncomplicate-your-marketingMon, 06 Oct 2014 12:00:00 GMTHere’s another article that I hope you’ll find helpful. It’s about marketing.https://briancasel.com/how-to-learn-to-delegatehttps://briancasel.com/how-to-learn-to-delegateMon, 22 Sep 2014 12:00:00 GMTI’ve been writing a lot about the journey to break free of billable hours, and transitioning to a more scalable business. Afterall, that’s the number one…https://briancasel.com/having-something-to-sellhttps://briancasel.com/having-something-to-sellMon, 08 Sep 2014 12:00:00 GMTA few weeks back, I was having a conversation with one of my students in the Productize course, and something he said really stood out to me.https://briancasel.com/surveying-audience-changes-everythinghttps://briancasel.com/surveying-audience-changes-everythingTue, 29 Jul 2014 12:00:00 GMTI never thought that running a survey could have this much of an impact. Here's what happened after I ran my first one last month. And how you can do…https://briancasel.com/your-first-customershttps://briancasel.com/your-first-customersMon, 21 Jul 2014 12:00:00 GMTWhen you have an audience, or at least a pre-launch mailing list, landing your first customers comes easier. But what about if you have zero audience and no…https://briancasel.com/audience-researchhttps://briancasel.com/audience-researchMon, 14 Jul 2014 12:00:00 GMTYou know that feeling when someone you don’t quite recognize walks up to you and says, “Hey you, how’s it going?”https://briancasel.com/are-you-working-on-the-right-thinghttps://briancasel.com/are-you-working-on-the-right-thingTue, 08 Jul 2014 12:00:00 GMTSometime last year, I decided it was time to do a complete redesign of the marketing site for my SaaS business. I spent nearly eight weeks on that.https://briancasel.com/content-marketing-systemhttps://briancasel.com/content-marketing-systemTue, 01 Jul 2014 12:00:00 GMTWhat if your business could reap the benefits of content marketing, but consume virtually none of your time as the founder? That's what I built in my…https://briancasel.com/hiring-your-first-employeehttps://briancasel.com/hiring-your-first-employeeMon, 23 Jun 2014 12:00:00 GMT“I’m sorry, but I have to let you go.” I never wanted to have to say those words. Especially not to my very first employee! Hiring, and then having to let…https://briancasel.com/productivity-routine-changes-get-things-donehttps://briancasel.com/productivity-routine-changes-get-things-doneMon, 16 Jun 2014 12:00:00 GMTJust a few months ago, my days looked very different than they do today.https://briancasel.com/3-changes-make-blog-worthwhilehttps://briancasel.com/3-changes-make-blog-worthwhileWed, 11 Jun 2014 12:00:00 GMTThis blog used to be a waste of my time. I spent years churning out posts that frankly, only I wanted to read. And that’s essentially what happened. Only I…https://briancasel.com/blog-formatting-guidelines-for-hiring-writershttps://briancasel.com/blog-formatting-guidelines-for-hiring-writersTue, 27 May 2014 12:00:00 GMTEver since I published the video detailing our content marketing systems"), I’ve been receiving many requests to share our actual guidelines document that…https://briancasel.com/trust-based-sales-funnelhttps://briancasel.com/trust-based-sales-funnelThu, 15 May 2014 12:00:00 GMTWhy did organic traffic convert seven times higher than PPC traffic? Both were the right audience. The difference was one group had built-in trust. So how…https://briancasel.com/taming-metricshttps://briancasel.com/taming-metricsMon, 28 Apr 2014 12:00:00 GMTMetrics have always been a challenge for me. But 2+ years of shooting in the dark ends today. I'm sharing the system that has finally helped me tame the…https://briancasel.com/system-for-sellinghttps://briancasel.com/system-for-sellingMon, 31 Mar 2014 12:00:00 GMTIs this what they call "Growth Hacking"? Who knows... Anyway... Here's the system for selling customers for our SaaS, complete with all of the gory details.https://briancasel.com/stress-triggers-squashhttps://briancasel.com/stress-triggers-squashMon, 10 Mar 2014 12:00:00 GMTWhen the day-to-day becomes overwhelming, hectic, and just not enjoyable, we tend to shut down and give up. Instead, here's a solution to push past those…https://briancasel.com/motivational-triggershttps://briancasel.com/motivational-triggersFri, 21 Feb 2014 12:00:00 GMTSometimes, even when things are going fairly well, we lose motivation and inspiration. I hit that wall this week. So I thought about the things that keep me…https://briancasel.com/building-an-automated-content-marketing-machinehttps://briancasel.com/building-an-automated-content-marketing-machineTue, 07 Jan 2014 12:00:00 GMTRight now, I’m snowboarding at Big Snow Tiny Conf with a few fellow web business owners. But it’s not all about the slopes… Each of us prepared a short…https://briancasel.com/hiring-before-youre-readyhttps://briancasel.com/hiring-before-youre-readyTue, 03 Dec 2013 12:00:00 GMTI'm ready to hire my second employee... Or am I? This post breaks down the challenges with growing a team as a self-funded startup, and how I'm working…https://briancasel.com/talkinghttps://briancasel.com/talkingWed, 02 Oct 2013 12:00:00 GMTEverything changed once I learned this key lesson in copywriting: Write as if you’re speaking to one specific person.https://briancasel.com/design-call-action-buttons-converthttps://briancasel.com/design-call-action-buttons-convertWed, 25 Sep 2013 12:00:00 GMTYour call-to-action buttons are the make or break moment when marketing your product online. Here are some tips for making them as effective as they can be.https://briancasel.com/entrepreneurs-create-value-not-ideashttps://briancasel.com/entrepreneurs-create-value-not-ideasTue, 17 Sep 2013 12:00:00 GMTThe best entrepreneurs don't care about "ideas". And neither do their customers. Success is all about finding ways to create value (not ideas). Here are a…https://briancasel.com/key-takeaways-from-my-interviews-with-entrepreneurshttps://briancasel.com/key-takeaways-from-my-interviews-with-entrepreneursWed, 04 Sep 2013 12:00:00 GMTMy favorite part about doing my podcast, Bootstrapped Web, is the segment at the very end of each episode. I call it the “Key Takeaways” section.https://briancasel.com/how-to-ease-your-customers-natural-resistencehttps://briancasel.com/how-to-ease-your-customers-natural-resistenceMon, 26 Aug 2013 12:00:00 GMTAsking for money, attention, or time is always met by some resistance from our customer. Here are some tips for overcoming this in your site design.https://briancasel.com/outsource-customer-supporthttps://briancasel.com/outsource-customer-supportWed, 21 Aug 2013 12:00:00 GMTAfter months of procrastination, I'm getting over my fear of offloading customer support duties... Because I have no other choice. Here's how I'm doing it.https://briancasel.com/should-designers-learn-marketinghttps://briancasel.com/should-designers-learn-marketingThu, 01 Aug 2013 12:00:00 GMTThere was a time not too long ago when the big question on the minds of many designers: “Do designers need to learn how to code?”https://briancasel.com/landing-page-design-hierarchyhttps://briancasel.com/landing-page-design-hierarchyThu, 25 Jul 2013 12:00:00 GMTWho knew we might learn something about landing page design just by jamming out to the greatest song in rock 'n roll history?https://briancasel.com/the-cascading-to-do-list-or-how-to-get-big-things-donehttps://briancasel.com/the-cascading-to-do-list-or-how-to-get-big-things-doneWed, 10 Jul 2013 12:00:00 GMTHow do you get from point A to point B? Bootstrapped entrepreneurs are by their very nature highly motivated. We love to get to work and get things done…https://briancasel.com/what-the-best-interviewers-get-righthttps://briancasel.com/what-the-best-interviewers-get-rightTue, 11 Jun 2013 12:00:00 GMTI love a great interview. I’ve been fascinated with interviewers for as long as I can remember. For years (and to this day) I tuned into Charlie Rose and…https://briancasel.com/just-get-to-the-second-tryhttps://briancasel.com/just-get-to-the-second-tryTue, 04 Jun 2013 12:00:00 GMTDuring my college years (and after) I played guitar in a few bands. It was a ton of fun, despite the fact that none of them made my bandmates and I the…https://briancasel.com/what-do-the-best-podcasts-get-righthttps://briancasel.com/what-do-the-best-podcasts-get-rightFri, 24 May 2013 12:00:00 GMTI’m a total podcast junkie. I just love this medium for publishing content, building connections and fostering community. A podcast is a mix of topical…https://briancasel.com/case-studies-to-actionhttps://briancasel.com/case-studies-to-actionSun, 19 May 2013 12:00:00 GMTCreative bootstrappers tend to follow this pattern: In other words, the only way we truly advance in our craft is by using a combination of consumption and…https://briancasel.com/engineering-opportunitieshttps://briancasel.com/engineering-opportunitiesSat, 11 May 2013 12:00:00 GMTI recently started juicing vegetables on a daily basis. It feels great to get that daily dose of vitamins and minerals that my diet has been sorely lacking…https://briancasel.com/too-much-informationhttps://briancasel.com/too-much-informationSat, 04 May 2013 12:00:00 GMTInformation products. Podcasts. Ebooks. Interviews. Webinars. Business books. Hacker News. Conference talks. Online courses…https://briancasel.com/when-youre-unhappy-with-a-contractors-workhttps://briancasel.com/when-youre-unhappy-with-a-contractors-workWed, 13 Feb 2013 12:00:00 GMT…It sucks. This might be the hardest part about managing independent contractors: When you’re not satisfied with the work (or quality of work) they deliver.https://briancasel.com/steal-these-freelance-business-ideashttps://briancasel.com/steal-these-freelance-business-ideasSun, 27 Jan 2013 12:00:00 GMTIf you’re a freelance web worker in 2013, man, these are exciting times. Am I right?