Brian Casel
Brian Casel
Founder Designer Builder

About Brian Casel

(That's me, Hi 👋)

For my entire career, I've had a hard time knowing what to say when someone asks me, "What do you do?". So instead of giving you my 1-line elevator pitch about me, I'll give it to you in bullet list form (my favorite):

  • I'm an entrepreneur. I've been building businesses for as long as I can remember. I became "unemployable" in 2008 when I left my last salary job to go freelance as a web designer, and I've been building businesses on the internet ever since.

  • I'm a designer. The strongest skill in my "stack" is design. Specifically, user interface design. I've always been obsessed with how a user experiences a web application. CSS is my design medium of choice :)

  • I'm a developer. I started my career as a professional front-end developer but later expanded to become a full stack developer (I build apps using Ruby on Rails, mostly.)

  • I build in public. For my entire career, I've had a natural inclination to share as much of work in public — through my podcasts, Twitter, my newsletter, or on YouTube. Why? Because we're incredibly lucky to work in an industry that shares so openly and helps eachother level up. It's only right to contribute my part.

  • I'm a bootstrapper. I've always preferred the simplicity of self-funding all of my businesses by focusing on revenue and profitability. Build a thing and sell it. Simple. A few years back I took a (relatively) small investment for one of my businesses (Clarityflow) but remained bootstrapped for everything else.

  • I make music. When I'm not working on software projects, I'm often working on music projects in my home production studio. I'm a lifelong guitarist, songwriter, and hobby music production. Someday I hope to publish some songs. Someday.

What else... I live in coastal Connecticut with my wife and 2 daughters (born 2014 and 2016). We love to travel the world, watch the Mets and Knicks, and spend as much time outdoors as we can.

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