Brian Casel
Founder
Designer
Builder
Work that doesn't feel like it
When asked why I choose to own my own business (instead of leveraging my skills in the job market) my list of drivers looks similar to other entrepreneurs I know:
Freedom
Financial success
Making ...
February 12th, 2025
Person Product Fit
My predictions for 2025 have led me to something I think is... kinda a big deal. At least it is for me—as someone who's been making a career trying to build product businesses.
So if you're like m...
January 25th, 2025
2025 Predictions
In our first episode of The Panel podcast, we're tackling our 2025 predictions.
These are mine...
Spoiler alert: They're all about AI.
AI moves from "wow" to "disruption"
The 2...
January 16th, 2025
Organic Marketing
I put a sticky note on my desk the other day:
“Create good shit.”
It’s my daily reminder of a top priority of mine for 2025: Organic marketing is the game I'm playing now.
In my experience, most of...
January 10th, 2025
2025 Changes
I try to avoid publishing content that declares how the future will unfold. I much prefer writing about things my recent past and my takeaways (like my 2024 recap).
But this year, I'm thinking abo...
December 21st, 2024
2024 Recap & Takeaways
I won’t forget 2024.
Strangely, it might have been one of my worst and my best year yet. It feels like both.
I had a rough first half of 2024. But I bounced back in the 2nd half and things seem ...
December 20th, 2024
This is Bootstrapping (to me)
What exactly do I do each day?
Whether you call your flavor of entrepreneurship "bootstrapping", or "indie hacking", or "side hustling" or just, "starting a busin...
December 6th, 2024
Building a product for developers
I’m starting to work on a new product.
This one feels different. I’m a little scared. A little excited. A little unsure. More than I usually am when starting on a new product.
What’s different this...
October 19th, 2024
Zero Scope Creep
6 consulting projects shipped in the past 8 months for fellow SaaS founders (7th starts today).
Interesting observation: My consulting projects have been 100% on pace & on time with zero scope ...
June 10th, 2024
Component-Based Design
Developers don't need to be designers to ship PIXEL-PERFECT designs.
Your product's users need your interface to be clean, modern, intuitive and easy-to-use. A focus on UI and UX is critical for cu...
May 1st, 2024
What separates those who SHIP?
Most of us: Wildly under-estimating product development time. Perpetually blowing past target launch dates. Projects ending up abandoned instead of becoming products in customers’ hands.
The shippe...
April 29th, 2024
I burned out.
I had a brush with burnout earlier this year. Physical health issues brought on by stress.
We (entrepreneurs) have an unusual relationship to stress.
We plow through the mental, emotional, and phys...
April 26th, 2024