Brian Casel
Founder
Designer
Builder
2025 Changes
I try to avoid publishing content that declares how the future will unfold. I much prefer writing about things my recent past and my takeaways (like my 2024 recap).
But this year, I'm thinking abo...
December 21st, 2024
2024 Recap & Takeaways
I won’t forget 2024.
Strangely, it might have been one of my worst and my best year yet. It feels like both.
I had a rough first half of 2024. But I bounced back in the 2nd half and things seem ...
December 20th, 2024
This is Bootstrapping (to me)
What exactly do I do each day?
Whether you call your flavor of entrepreneurship "bootstrapping", or "indie hacking", or "side hustling" or just, "starting a busin...
December 6th, 2024
Building a product for developers
I’m starting to work on a new product.
This one feels different. I’m a little scared. A little excited. A little unsure. More than I usually am when starting on a new product.
What’s different this...
October 19th, 2024
Zero Scope Creep
6 consulting projects shipped in the past 8 months for fellow SaaS founders (7th starts today).
Interesting observation: My consulting projects have been 100% on pace & on time with zero scope ...
June 10th, 2024
Component-Based Design
Developers don't need to be designers to ship PIXEL-PERFECT designs.
Your product's users need your interface to be clean, modern, intuitive and easy-to-use. A focus on UI and UX is critical for cu...
May 1st, 2024
What separates those who SHIP?
Most of us: Wildly under-estimating product development time. Perpetually blowing past target launch dates. Projects ending up abandoned instead of becoming products in customers’ hands.
The shippe...
April 29th, 2024
I burned out.
I had a brush with burnout earlier this year. Physical health issues brought on by stress.
We (entrepreneurs) have an unusual relationship to stress.
We plow through the mental, emotional, and phys...
April 26th, 2024
Starting a Consultancy (what’s different this time?)
Here in 2024, I’m doing something I thought I wouldn’t do again in my career.
I opened a new consultancy! Yup, back to working with clients.
It’s not my first rodeo in client services. But this ti...
February 25th, 2024
2023 Wrapped
2023 is wrapped!
Here's my recap of my life at work, life not at work, and some goals for 2024. Let's go!
Work life in 2023
The main story of 2023 was Clarityflow's major transformation!
Also in ...
December 29th, 2023
Defining success with SaaS
I set my sights on “SaaS” (software as a service) back in 2010.
Subscription-based software products like Basecamp and Mailchimp were familiar to me, but I hadn’t considered that as a business mode...
December 28th, 2023
Thinking in Products
Some entrepreneurs think in sales, others in operations, and some in marketing.
Me? I think in products.
The product is the sale. Your customer doesn’t buy until you show them a product.
The produc...
November 1st, 2023