Brian Casel
Founder
Designer
Builder
Building a product for developers
I’m starting to work on a new product.
This one feels different. I’m a little scared. A little excited. A little unsure. More than I usually am when starting on a new product.
What’s different this...
October 19th, 2024
Zero Scope Creep
6 consulting projects shipped in the past 8 months for fellow SaaS founders (7th starts today).
Interesting observation: My consulting projects have been 100% on pace & on time with zero scope ...
June 10th, 2024
Component-Based Design
Developers don't need to be designers to ship PIXEL-PERFECT designs.
Your product's users need your interface to be clean, modern, intuitive and easy-to-use. A focus on UI and UX is critical for cu...
May 1st, 2024
What separates those who SHIP?
Most of us: Wildly under-estimating product development time. Perpetually blowing past target launch dates. Projects ending up abandoned instead of becoming products in customers’ hands.
The shippe...
April 29th, 2024
I burned out.
I had a brush with burnout earlier this year. Physical health issues brought on by stress.
We (entrepreneurs) have an unusual relationship to stress.
We plow through the mental, emotional, and phys...
April 26th, 2024
Starting a Consultancy (what’s different this time?)
Here in 2024, I’m doing something I thought I wouldn’t do again in my career.
I opened a new consultancy! Yup, back to working with clients.
It’s not my first rodeo in client services. But this ti...
February 25th, 2024
2023 Wrapped
2023 is wrapped!
Here's my recap of my life at work, life not at work, and some goals for 2024. Let's go!
Work life in 2023
The main story of 2023 was Clarityflow's major transformation!
Also in ...
December 29th, 2023
Defining success with SaaS
I set my sights on “SaaS” (software as a service) back in 2010.
Subscription-based software products like Basecamp and Mailchimp were familiar to me, but I hadn’t considered that as a business mode...
December 28th, 2023
Thinking in Products
Some entrepreneurs think in sales, others in operations, and some in marketing.
Me? I think in products.
The product is the sale. Your customer doesn’t buy until you show them a product.
The produc...
November 1st, 2023
Building in Public
I’ve been “building in public” long before it became a thing in recent years. This blog, my various podcasts, and videos have always been a natural outlet for me.
Sharing my work and seeking feedb...
August 17th, 2023
Rebranding ZipMessage to Clarityflow
Today I shared the news (on Twitter and on my podcast):
My SaaS product that was known as ZipMessage up until now will be changing its name to Clarityflow.
This strategic move has been a year in th...
March 15th, 2023
I sold my course & brand, Productize
After 7 years of building a brand around teaching the concept of "Productized Services", I have officially stepped away from that chapter in my career.
I'm excited to announce I have sold...
February 16th, 2022