Brian Casel
Founder
Designer
Builder
Work with me
I work with fellow founders on building a products business.
My Product Studio
At Instrumental Products, I work with founders to design and develop V1 software products in a matter of weeks.
Let's talk about your idea and plan your roadmap for shipping to first paying customers.
Coaching
I offer coaching sessions for fellow founders to talk strategy or collaborate on an idea or decision.
Product strategy, product positioning, learning to code, pricing, bootstrapping, marketing strategy, productized services, content creation... These are all things I've navigated before and love digging into with fellow founders.
“Launching my MVP with Brian was a breeze. I
trust him to make the right design and product choices every step of the
way. He just gets it.”
Louis Nicholls
Founder, SparkLoop
“Brian's full
stack product chops were just what we needed to turn our partially-built
idea into a customer-ready product. His eye for UI & UX was particularly
helpful. More products on the way!”
Mike Buckbee
Co-Founder, Knowatoa
“As a
developer, I struggle with a lot of UI design details. Working with Brian
has been amazing to to help us overhaul our dated designs... All in
TailwindCSS too :)”
Mike Kelly
CTO, MemberVault
“Brian helped us craft a custom UI to help
our customers import complex data when onboarding. With his help, our team
is shipping in weeks something that's been on the roadmap for years. Brian
provides guidance, clean code, and a professional's eye that makes this an
easy partnership.”
Jon
SaaS Founder
“Brian's
eye for UI/UX made it easy to focus on what really matters and craft a
great experience for our customers.”
Andy Baldacci
CEO
at SaberSim
“I've worked with dozens of
website designers over 25 years and Brian is without a doubt the best. He
adds a ton of value, communicates well and delivers high quality work on
schedule. You want Brian on your team.”
Matt Cassarino
Founder of TourVista