My Story

Need my brief bio and links when booking Brian on a podcast or speaking engagement?
Here ya go.

Now here’s my not-so-brief story…

These 3 values drive everything that I do:

  • Business is about the journey and the destination. One shouldn’t come at the expense of the other.
  • Work shouldn’t feel like labor. It should be challenging, creatively fulfilling, constructive and helpful.
  • Building teachable case studies are just as valuable as building the businesses themselves.

Side note: I’m not usually one to drone on and on about myself… But this is my about page on my personal website. Where else and I supposed to do it?

Ok, so here goes. Let’s start with today and work our way back.

These days…

Today, my work consists of teaching and connecting with fellow entrepreneurs through my free newsletter, articles, and podcasts as well as my flagship training program, Productize, and coaching services.

I also run Audience Ops, a productized done-for-you content marketing service, which I started in early 2015. Having built a fantastically talented team with a finely tuned system and process, my role today primarily consists sales, strategy and planning.

In 2018, I started ProcessKit, a software tool for building the operating system for your business and automating recurring processes with your team.  This was an evolution from a previous and similar product, which was called Ops Calendar.

In 2015-16, I designed and launched a suite of WordPress plugins aimed at powering content marketing. One makes creating and launching Content Upgrades easy and the other enables you to quickly launch a Landing Page without hacking apart your WordPress theme.

Side projects

I co-host the Bootstrapped Web podcast with my buddy Jordan Gal. In our weekly-ish episodes we rant and ramble about the realtime goings on in our businesses.

I also host my own podcast, the Productize Podcast, where I interview fellow business owners who I find interesting and who I want to learn from.

Every winter since 2014, I co-organize the original Big Snow Tiny Conf with my friend Brad Touesnard. It’s part ski/snowboarding trip, part business mastermind in Vermont. It has since been expanded by our friends who host similar trips in Colorado and Europe.

Before all that…

Back in 2011 I started a little side project called Restaurant Engine, a hosted website design service for the hospitality industry. I bootstrapped and grew it until 2015 when I sold this business for a low six-figure exit.

In 2008 I quit my job at a web agency to become a freelance web designer. As a web design consultant I worked for clients small and large, collaborated with a great group of fellow web pros, and learned a ton about client services, design, development, and WordPress. I phased out this client work as my products ramped up, but I’m still very hands on in the design of all my web properties.

The rest is history…

Still reading? Alright then… Here are some more fun facts:

  • I live in Connecticut with my wife, our and two young daughters
  • In 2015-16 we spent almost a year traveling coast-to-coast US, living in AirBnBs.
  • My black lab, Trey named after one of my favorite musicians.
  • In my former life, I was trained in music production and aspired to be a music composer for TV & Film. I did a bit of that for a while and some of my old tracks still make it into broadcasts today. Passive royalty income FTW!
  • Both of my grandfathers were entrepreneurs. One started a popular supermarket in New Jersey, which goes by last name and is still open today. The other was a home builder who built my childhood home in Long Island, New York.

So that’s my story.

For the 3 of you who are still reading… Hi mom 🙂 and for the other 2 of you, if you’re still curious, ask me anything.

Brian Casel & Family

January, 2018

Brian Casel & Family

August, 2017

Winter, 2012