My Story

Need my brief bio and links when booking Brian on a podcast or speaking engagement?
Here ya go.


Now here’s my not-so-brief story (last updated in March 2019)…

These 3 values drive everything that I do:

  • Business is about the journey and the destination. One shouldn’t come at the expense of the other.
  • Work shouldn’t feel like labor. It should be challenging, creatively fulfilling, constructive and helpful.
  • Building teachable case studies are just as valuable as building the businesses themselves.

Side note: I’m not usually one to drone on and on about myself… But this is my about page on my personal website. Where else and I supposed to do it?

Ok, so here goes. Let’s start with today and work our way back.

These days…

In 2019, I’m building and launching ProcessKit, a software tool for building the operating system for your business and automating recurring processes with your team.

I spent much of 2018 through today upping my game as a full-stack product maker.  I come from a background in design and front-end, so I finally started to learn the back-end side of things with Ruby on Rails and I love it!

Since 2015, I’ve been running Audience Ops, a productized done-for-you content marketing service. Having built a fantastically talented team with a finely tuned system and process, my role today primarily consists sales, strategy and planning.

Side projects

I co-host the Bootstrapped Web podcast with my buddy Jordan Gal. In our weekly-ish episodes we rant and ramble about the realtime goings on in our businesses.

I also host my own podcast, the Productize Podcast, where I interview fellow business owners who I find interesting and who I want to learn from.

Every winter since 2014, I co-organize the original Big Snow Tiny Conf with my friend Brad Touesnard. It’s part ski/snowboarding trip, part business mastermind in Vermont. It has since been expanded by our friends who host similar trips in Colorado and Europe.  Here’s my guide to running a Tiny Conference.

Before all that…

Back in 2011 I started a little side project called Restaurant Engine, a hosted website design service for the hospitality industry. I bootstrapped and grew it until 2015 when I sold this business for a low six-figure exit.

In 2008 I quit my job at a web agency to become a freelance web designer. As a web design consultant I worked for clients small and large, collaborated with a great group of fellow web pros, and learned a ton about client services, design, development, and WordPress. I phased out this client work as my products ramped up, but I’m still very hands on in the design of all my web properties.

The rest is history…

Still reading? Alright then… Here are some more fun facts:

  • I live in Connecticut with my wife, and our two young daughters
  • In 2015-16 we spent almost a year traveling coast-to-coast US, living in AirBnBs.
  • My black lab, Trey named after one of my favorite musicians.
  • In my former life, I was trained in music production and aspired to be a music composer for TV & Film. I did a bit of that for a while and some of my old tracks still make it into broadcasts today. Passive royalty income FTW!
  • Both of my grandfathers were entrepreneurs. One started a popular supermarket in New Jersey, which goes by last name and is still open today. The other was a home builder who built my childhood home in Long Island, New York.

So that’s my story.

For the 3 of you who are still reading… Hi mom 🙂 and for the other 2 of you, if you’re still curious, ask me anything.

Brian Casel & Family

January, 2018

Brian Casel & Family

August, 2017

Winter, 2012