Having Something to Sell

A few weeks back, I was having a conversation with one of my students in the Productize course, and something he said really stood out to me.

It was after I asked the question, what do you see as your biggest challenge right now? He responded:

“Well, I feel pretty confident with where my technical skills are at. But I don’t see a clear path to double my business in the next year. I think that’s because I don’t have something to sell (other than my time).”

That reminded me why I chose to productize my business in the first place.  I was tired of writing proposal after proposal, every time reinventing my service to fit the particular needs of every new client. And I’m hearing the same thing from everyone I’ve been talking to.

By positioning your service as a product, you can say goodbye to writing proposals and estimates for good.  That’s because a productized service gives you something to sell — and that’s your vehicle to growing your business to the next level.

I wrote this article to get to the bottom of this:

Read Having Something to Sell over on my Productize & Scale blog.