Brian Casel
Founder
Designer
Builder
Starting a Consultancy (what’s different this time?)
Here in 2024, I’m doing something I thought I wouldn’t do again in my career.
I opened a new consultancy! Yup, back to working with clients.
It’s not my first rodeo in client services. But this ti...
February 25th, 2024
2023 Wrapped
2023 is wrapped!
Here's my recap of my life at work, life not at work, and some goals for 2024. Let's go!
Work life in 2023
The main story of 2023 was Clarityflow's major transformation!
Also in ...
December 29th, 2023
Defining success with SaaS
I set my sights on “SaaS” (software as a service) back in 2010.
Subscription-based software products like Basecamp and Mailchimp were familiar to me, but I hadn’t considered that as a business mode...
December 28th, 2023
Thinking in Products
Some entrepreneurs think in sales, others in operations, and some in marketing.
Me? I think in products.
The product is the sale. Your customer doesn’t buy until you show them a product.
The produc...
November 1st, 2023
Building in Public
I’ve been “building in public” long before it became a thing in recent years. This blog, my various podcasts, and videos have always been a natural outlet for me.
Sharing my work and seeking feedb...
August 17th, 2023
Rebranding ZipMessage to Clarityflow
Today I shared the news (on Twitter and on my podcast):
My SaaS product that was known as ZipMessage up until now will be changing its name to Clarityflow.
This strategic move has been a year in th...
March 15th, 2023
I sold my course & brand, Productize
After 7 years of building a brand around teaching the concept of "Productized Services", I have officially stepped away from that chapter in my career.
I'm excited to announce I have sold...
February 16th, 2022
I sold my SaaS, ProcessKit
Today I'm happy to report that I reached a deal to sell my SaaS product, ProcessKit.
I bootstrapped ProcessKit for 3 years to some success with a loyal customer base. But ultimately I wasn't able ...
January 20th, 2022
2021, a 'shake-up' year
In my 13 years in business, a few of those years stand out as “shake up” years.
“Shake up” years mark the end of a major chapter in my career and the start of my next one. To date, my “shake up” y...
December 28th, 2021
I sold my business, Audience Ops
Six and a half years ago, I started a productized service business called Audience Ops. Today, I’m proud to report that I have sold that business to my friend, JD Graffam.
I couldn’t be happier ab...
September 23rd, 2021
8 takeaways after 2020
I originally posted this turn-of-the-year post as a Tweet thread.
Here’s my ‘20/‘21 post. The takeaways.
Some (surprisingly) pretty good. Some progress. Some disappointment.
First the personal f...
January 1st, 2021
My customers' challenges
What's the point of exercise?
With practice and consistency, you get stronger. Then you can leverage that strength to move faster, feel better, and achieve more.
That's how I think about the pract...
March 9th, 2020