Brian Casel
Founder
Designer
Builder
How to Host or Attend a "Tiny" Conference
Find a tiny conference to attend or host your own!
October 16th, 2018
Becoming a Full Stack Product Person
I’ve always been a design guy. Always more comfortable on the front-end.
I could tip-toe my way around back-end code and carefully fit my HTML and CSS around it. But actually wiring up a database...
July 25th, 2018
A Better Way to Hire
Have you figured out your “people” strategy?
Meaning, your strategy for hiring your first teammates without wiping out your cashflow or taking on serious debt?
And your strategy for scaling your te...
June 7th, 2018
12 Steps to Break Out of Product Indecision
You’re spinning in circles.
“Should I change my product? Shut it down? Stay the course? Pivot? If I go this way, then what might happen? And if I go that way, what will be different?”
Product indec...
March 9th, 2018
Software UX Hacks That Get Users There Faster
When you're designing the user experience for a software product, like a SaaS, these UX and UI hacks can help users leapfrog past the onboarding phase.
December 7th, 2017
Building a Business KPI Dashboard
Update 2019: Since the time I wrote this article, I launched a new product called Sunrise KPI, which makes it much easier to collect all of your key metrics in one place and have your numbers email...
June 19th, 2017
Watch me Build our Marketing Funnel in Drip
Do you use Drip for email marketing automation tool? I do. My team and I love it.
The automation. The possibilities!
There’s a lot you could do with Drip, but you’re probably wondering what you sho...
May 30th, 2017
Turn Distractions Into Opportunities
This happens all the time, right?
Distractions. Those fires you just have to put out right now, as fast as you can(!) you can get right back to working on your business.
What if distractions were ...
May 1st, 2017
Self-Limiting Habits of Entrepreneurs
Entrepreneurship is hard.
Tell me something I don’t know, right?
But seriously. This shit’s hard and seems to get harder, even as you reach new levels of success.
There are the external forces tha...
March 14th, 2017
The Anti-Agency
I wrote an article about something—a word, really—that’s been popping in my mind a lot this year. That word is:
Anti-Agency
The more I work to refine my productized service business, the more I re...
November 25th, 2016
Zero to Validating a SaaS: A Step-by-Step Recap
Smart entrepreneurs are terrified of risk.
That’s a good thing. In fact, I believe entrepreneurs should actively develop this fear. Nurture it. Use it.
In 2016, I decided to start building a new so...
October 25th, 2016
From Solo-Preneur to Manager-Preneur
It occurred to me that honing my skills as a manager of people is probably the biggest area of focus for me personally in my business these past few years. I also receive a lot of questions about ...
May 26th, 2016