Brian Casel
Founder
Designer
Builder
Impatient Execution
I’m an impatient person.
Always have been. Maybe it’s the New Yorker in me. I don’t like waiting around for things to happen. I have a constant need to make things happen. Now!
That can be a pr...
February 2nd, 2019
Themes, Not Goals
Here’s one of the trickiest things about the mental game of entrepreneurship:
We are in our natural state when thinking about the future, setting goals and making plans to reach them.
But being so ...
December 28th, 2018
The Best Ideas Come Fast
Ever since I’ve been creating things, I noticed an interesting phenomenon:
My very best work, the things I’m most proud of and get the most enjoyment out of creating, always came about fast.
Whethe...
December 22nd, 2018
The Plan B Strategy
Making that next big move?
Starting a business. Selling a business. Applying for a big promotion. Forming a partnership. Doubling down on a new direction.
You might fail. And that feels risky. Why?...
December 15th, 2018
Professional Entrepreneurship
How do you know when you’ve gone pro at something?
Maybe it’s when you feel confident enough with your skillset that you submit an application for full-time employment at a company for a role which...
December 8th, 2018
Optimize for Finishing
Let’s talk about finishing.
We focus so much of our time and interest on starting. The idea. The plan. The product. The momentum.
Most of us are excellent starters. Very few of us are finisher...
November 17th, 2018
How to Host or Attend a "Tiny" Conference
Find a tiny conference to attend or host your own!
October 16th, 2018
Becoming a Full Stack Product Person
I’ve always been a design guy. Always more comfortable on the front-end.
I could tip-toe my way around back-end code and carefully fit my HTML and CSS around it. But actually wiring up a database...
July 25th, 2018
A Better Way to Hire
Have you figured out your “people” strategy?
Meaning, your strategy for hiring your first teammates without wiping out your cashflow or taking on serious debt?
And your strategy for scaling your te...
June 7th, 2018
12 Steps to Break Out of Product Indecision
You’re spinning in circles.
“Should I change my product? Shut it down? Stay the course? Pivot? If I go this way, then what might happen? And if I go that way, what will be different?”
Product indec...
March 9th, 2018
Software UX Hacks That Get Users There Faster
When you're designing the user experience for a software product, like a SaaS, these UX and UI hacks can help users leapfrog past the onboarding phase.
December 7th, 2017
Building a Business KPI Dashboard
Update 2019: Since the time I wrote this article, I launched a new product called Sunrise KPI, which makes it much easier to collect all of your key metrics in one place and have your numbers email...
June 19th, 2017