Brian Casel
Founder
Designer
Builder
You are not your job title
15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”.
That meant my role was to take the finished mockups that the “designers” created...
August 30th, 2019
Falling Behind, On Schedule
When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden.
I don’t think I’m alone in experiencing this. It goes something li...
July 12th, 2019
The Illusion of "Doing Many Things"
If you look at my list of products, or tune into my podcasts, follow my tweets or videos, or read my newsletter, it’s safe to say I give the impression (illusion?) that I’m somehow everywhere, doin...
May 24th, 2019
A Founder's Limits
When a new product is in the build and launch phase, the founder—especially a solo, bootstrapped founders, like myself—can easily find themselves doing everything. Literally.
From customer research...
May 17th, 2019
Should've been here by now.
You know that feeling when you’ve been expecting something to arrive, but then it doesn’t?
The train is behind schedule. The check in the mail isn’t here yet. Your package hasn’t even shipped yet.
...
April 20th, 2019
Delegating Down to 2 Hours Per Week
These days I spend at most two hours per week working in my productize service business. Sometimes less.
This has afforded me the freedom to devote full time focus to creating new products.
Delegat...
March 16th, 2019
Space to breathe
I find the entrepreneurship to be more of a creative endeavor than anything else. You’re literally creating something out of nothing, with the goal of someone else finding value in your ideas.
Look...
February 16th, 2019
Profitable Side Projects
Are side projects worth it?
That’s a question I used to struggle with.
Focus, focus, focus! Work on one business and give it all your time and attention. Don’t let up on growth. Avoid shiny objects...
February 9th, 2019
Impatient Execution
I’m an impatient person.
Always have been. Maybe it’s the New Yorker in me. I don’t like waiting around for things to happen. I have a constant need to make things happen. Now!
That can be a pr...
February 2nd, 2019
Themes, Not Goals
Here’s one of the trickiest things about the mental game of entrepreneurship:
We are in our natural state when thinking about the future, setting goals and making plans to reach them.
But being so ...
December 28th, 2018
The Best Ideas Come Fast
Ever since I’ve been creating things, I noticed an interesting phenomenon:
My very best work, the things I’m most proud of and get the most enjoyment out of creating, always came about fast.
Whethe...
December 22nd, 2018
The Plan B Strategy
Making that next big move?
Starting a business. Selling a business. Applying for a big promotion. Forming a partnership. Doubling down on a new direction.
You might fail. And that feels risky. Why?...
December 15th, 2018