Brian Casel
Founder
Designer
Builder
Should Designers Learn to be Marketers?
There was a time not too long ago when the big question on the minds of many designers: “Do designers need to learn how to code?”
The answer to that question is pretty obvious by now. If you’re a...
August 1st, 2013
What The Greatest Rock Song Ever Teaches us About Landing Page Design
Who knew we might learn something about landing page design just by jamming out to the greatest song in rock 'n roll history?
July 25th, 2013
The Cascading To-Do List (how to get BIG things done)
How do you get from point A to point B?
Bootstrapped entrepreneurs are by their very nature highly motivated. We love to get to work and get things done. But that hard-driving work ethic often co...
July 10th, 2013
What The Best Interviewers Get Right
I love a great interview.
I’ve been fascinated with interviewers for as long as I can remember. For years (and to this day) I tuned into Charlie Rose and Howard Stern, two of the best interviewers ...
June 11th, 2013
Just Get to The Second Try
During my college years (and after) I played guitar in a few bands. It was a ton of fun, despite the fact that none of them made my bandmates and I the rockstars we had set out to be.
I remember t...
June 4th, 2013
What Do The Best Podcasts Get Right?
I’m a total podcast junkie.
I just love this medium for publishing content, building connections and fostering community. A podcast is a mix of topical content, personalities, stories, production ...
May 24th, 2013
From Case Studies to Action
Creative bootstrappers tend to follow this pattern:
Seek out a case study where we observe someone else executing a project in impressive fashion.
Inspired, we identify parallels between their jou...
May 19th, 2013
Engineering Opportunities
I recently started juicing vegetables on a daily basis. It feels great to get that daily dose of vitamins and minerals that my diet has been sorely lacking in years past.
And man, do I feel better ...
May 11th, 2013
Too Much Information
Information products. Podcasts. Ebooks. Interviews. Webinars. Business books. Hacker News. Conference talks. Online courses…
I enjoy consuming information about startups, bootstrapping, marketing, ...
May 4th, 2013
When You’re Unhappy With a Contractor’s Work…
…It sucks.
This might be the hardest part about managing independent contractors: When you’re not satisfied with the work (or quality of work) they deliver.
On the surface, this seems like a relat...
February 13th, 2013
Steal These Freelance Business Ideas
If you’re a freelance web worker in 2013, man, these are exciting times. Am I right?
A few years ago, “going freelance” was a viable option only for those with a handful of skillsets: web developer...
January 27th, 2013