Brian Casel
Founder
Designer
Builder
How To Design a Call-To-Action That Converts
Your call-to-action buttons are the make or break moment when marketing your product online. Here are some tips for making them as effective as they can be.
September 25th, 2013
Your Customers Don’t Care About Your Idea
The best entrepreneurs don't care about "ideas". And neither do their customers. Success is all about finding ways to create value (not ideas). Here are a few thoughts on that topic.
September 17th, 2013
6 Insightful Takeaways From My Interviews With Entrepreneurs
My favorite part about doing my podcast, Bootstrapped Web, is the segment at the very end of each episode. I call it the “Key Takeaways” section.
After I finish recording the interview, I take som...
September 4th, 2013
How to Ease Your Customer’s Natural Resistence
Asking for money, attention, or time is always met by some resistance from our customer. Here are some tips for overcoming this in your site design.
August 26th, 2013
Learning to let go of Customer Support Duties
After months of procrastination, I'm getting over my fear of offloading customer support duties... Because I have no other choice. Here's how I'm doing it.
August 21st, 2013
Should Designers Learn to be Marketers?
There was a time not too long ago when the big question on the minds of many designers: “Do designers need to learn how to code?”
The answer to that question is pretty obvious by now. If you’re a...
August 1st, 2013
What The Greatest Rock Song Ever Teaches us About Landing Page Design
Who knew we might learn something about landing page design just by jamming out to the greatest song in rock 'n roll history?
July 25th, 2013
The Cascading To-Do List (how to get BIG things done)
How do you get from point A to point B?
Bootstrapped entrepreneurs are by their very nature highly motivated. We love to get to work and get things done. But that hard-driving work ethic often co...
July 10th, 2013
What The Best Interviewers Get Right
I love a great interview.
I’ve been fascinated with interviewers for as long as I can remember. For years (and to this day) I tuned into Charlie Rose and Howard Stern, two of the best interviewers ...
June 11th, 2013
Just Get to The Second Try
During my college years (and after) I played guitar in a few bands. It was a ton of fun, despite the fact that none of them made my bandmates and I the rockstars we had set out to be.
I remember t...
June 4th, 2013
What Do The Best Podcasts Get Right?
I’m a total podcast junkie.
I just love this medium for publishing content, building connections and fostering community. A podcast is a mix of topical content, personalities, stories, production ...
May 24th, 2013
From Case Studies to Action
Creative bootstrappers tend to follow this pattern:
Seek out a case study where we observe someone else executing a project in impressive fashion.
Inspired, we identify parallels between their jou...
May 19th, 2013