Brian Casel
Founder
Designer
Builder
Stress Triggers (And How to Squash Them For Good)
When the day-to-day becomes overwhelming, hectic, and just not enjoyable, we tend to shut down and give up. Instead, here's a solution to push past those Stress Triggers and squash them for good!
March 10th, 2014
Motivational Triggers
Sometimes, even when things are going fairly well, we lose motivation and inspiration. I hit that wall this week. So I thought about the things that keep me going.
February 21st, 2014
How I Built an Automated Content Marketing Machine (video)
Right now, I’m snowboarding at Big Snow Tiny Conf with a few fellow web business owners. But it’s not all about the slopes… Each of us prepared a short session to share with the group. I didn’t w...
January 7th, 2014
Hiring Before You're Ready
I'm ready to hire my second employee... Or am I? This post breaks down the challenges with growing a team as a self-funded startup, and how I'm working through them.
December 3rd, 2013
Are You Talking to Me?
Everything changed once I learned this key lesson in copywriting:
Write as if you’re speaking to one specific person.
The common mistake most people make when they’re new to writing marketing copy ...
October 2nd, 2013
How To Design a Call-To-Action That Converts
Your call-to-action buttons are the make or break moment when marketing your product online. Here are some tips for making them as effective as they can be.
September 25th, 2013
Your Customers Don’t Care About Your Idea
The best entrepreneurs don't care about "ideas". And neither do their customers. Success is all about finding ways to create value (not ideas). Here are a few thoughts on that topic.
September 17th, 2013
6 Insightful Takeaways From My Interviews With Entrepreneurs
My favorite part about doing my podcast, Bootstrapped Web, is the segment at the very end of each episode. I call it the “Key Takeaways” section.
After I finish recording the interview, I take som...
September 4th, 2013
How to Ease Your Customer’s Natural Resistence
Asking for money, attention, or time is always met by some resistance from our customer. Here are some tips for overcoming this in your site design.
August 26th, 2013
Learning to let go of Customer Support Duties
After months of procrastination, I'm getting over my fear of offloading customer support duties... Because I have no other choice. Here's how I'm doing it.
August 21st, 2013
Should Designers Learn to be Marketers?
There was a time not too long ago when the big question on the minds of many designers: “Do designers need to learn how to code?”
The answer to that question is pretty obvious by now. If you’re a...
August 1st, 2013
What The Greatest Rock Song Ever Teaches us About Landing Page Design
Who knew we might learn something about landing page design just by jamming out to the greatest song in rock 'n roll history?
July 25th, 2013