Brian Casel
Founder
Designer
Builder
Software UX Hacks That Get Users There Faster
When you're designing the user experience for a software product, like a SaaS, these UX and UI hacks can help users leapfrog past the onboarding phase.
December 7th, 2017
Building a Business KPI Dashboard
Update 2019: Since the time I wrote this article, I launched a new product called Sunrise KPI, which makes it much easier to collect all of your key metrics in one place and have your numbers email...
June 19th, 2017
Watch me Build our Marketing Funnel in Drip
Do you use Drip for email marketing automation tool? I do. My team and I love it.
The automation. The possibilities!
There’s a lot you could do with Drip, but you’re probably wondering what you sho...
May 30th, 2017
Turn Distractions Into Opportunities
This happens all the time, right?
Distractions. Those fires you just have to put out right now, as fast as you can(!) you can get right back to working on your business.
What if distractions were ...
May 1st, 2017
Self-Limiting Habits of Entrepreneurs
Entrepreneurship is hard.
Tell me something I don’t know, right?
But seriously. This shit’s hard and seems to get harder, even as you reach new levels of success.
There are the external forces tha...
March 14th, 2017
The Anti-Agency
I wrote an article about something—a word, really—that’s been popping in my mind a lot this year. That word is:
Anti-Agency
The more I work to refine my productized service business, the more I re...
November 25th, 2016
Zero to Validating a SaaS: A Step-by-Step Recap
Smart entrepreneurs are terrified of risk.
That’s a good thing. In fact, I believe entrepreneurs should actively develop this fear. Nurture it. Use it.
In 2016, I decided to start building a new so...
October 25th, 2016
From Solo-Preneur to Manager-Preneur
It occurred to me that honing my skills as a manager of people is probably the biggest area of focus for me personally in my business these past few years. I also receive a lot of questions about ...
May 26th, 2016
You Don't Know What You Don't Know
It occurred to me that I never got around to writing my 2015 year-end review, like I usually do. Well, instead of hashing out every highlight from last year (which Jordan and I did on the podca...
February 18th, 2016
A More Profitable Way to Self-Fund Your Startup
How much do you make?
Don’t answer that. It’s none of my business.
But it is your business. When you’re responsible for paying your own salary, you’d better be sure you’re making smart decisions wh...
December 30th, 2015
Turn Readers Into Buyers
Nothing beats word-of-mouth business.
Referrals are great because they cost next to nothing to acquire and the sale is practically made even before they come in contact with you since they came fro...
November 30th, 2015
How to Consistently Add Email Subscribers
It’s about your email list.
Once I learned that, I began to see marketing in a completely different way. It made me realize that marketing (anything) online is still about one-to-one relationships....
October 27th, 2015