Brian Casel
Founder
Designer
Builder
You Don't Know What You Don't Know
It occurred to me that I never got around to writing my 2015 year-end review, like I usually do. Well, instead of hashing out every highlight from last year (which Jordan and I did on the podca...
February 18th, 2016
A More Profitable Way to Self-Fund Your Startup
How much do you make?
Don’t answer that. It’s none of my business.
But it is your business. When you’re responsible for paying your own salary, you’d better be sure you’re making smart decisions wh...
December 30th, 2015
Turn Readers Into Buyers
Nothing beats word-of-mouth business.
Referrals are great because they cost next to nothing to acquire and the sale is practically made even before they come in contact with you since they came fro...
November 30th, 2015
How to Consistently Add Email Subscribers
It’s about your email list.
Once I learned that, I began to see marketing in a completely different way. It made me realize that marketing (anything) online is still about one-to-one relationships....
October 27th, 2015
Build an Engine, Not a Job
You know what your biggest hurdle is when you’re starting up something new?
It’s not building a product, or getting customers. It’s burnout. You lose steam on doing the work before that work has a ...
September 14th, 2015
Not Selling Talent
One of the biggest deciding factors when I started my business, Audience Ops, was that I’d be able to use it as a teachable case study. It is, afterall, a productized service business!
In the early...
May 21st, 2015
Introducing, Audience Ops
Finally. I know what I’ll be working on for the foreseeable future. It’s a new company called, Audience Ops.
Here in this post, I’ll share the mission behind Audience Ops and my plan to get it off ...
May 7th, 2015
Loving The Work
First, the sad news…
Earlier this year, we lost a close friend, advisor, and mentor, Clint Warren. He was a true professional in every sense of the word, and his death was a heartbreaking shock to ...
April 9th, 2015
Break Out of Decision Paralysis
When I graduated college with a degree in audio engineering, I was sure I’d spend my life working in recording studios, making music. I wanted to compose music for films and television.
I interned ...
March 23rd, 2015
Software as a Service, Plus
Software as a Service, or the elusive “holy grail” product that so many of us wish to launch is attractive for this reason: Recurring Revenue.
But it’s not without it’s challenges. That’s why I’m ...
February 9th, 2015
The Right Idea at the Right Time
Look at any new startup that gets traction quickly and you’re likely to think, “wow, they really nailed the right idea at the right time.”
There are a thousand different factors that determine whet...
February 2nd, 2015
Working On Your Sales Funnel
Get. More. Sales.
I’m digging into my first goal of the year, which I’m calling _operation sales funnel. _So I’ve been giving this plenty of thought lately. Here’s a thing or two I’ve figured out a...
January 26th, 2015