Brian Casel
Founder
Designer
Builder
Build an Engine, Not a Job
You know what your biggest hurdle is when you’re starting up something new?
It’s not building a product, or getting customers. It’s burnout. You lose steam on doing the work before that work has a ...
September 14th, 2015
Not Selling Talent
One of the biggest deciding factors when I started my business, Audience Ops, was that I’d be able to use it as a teachable case study. It is, afterall, a productized service business!
In the early...
May 21st, 2015
Introducing, Audience Ops
Finally. I know what I’ll be working on for the foreseeable future. It’s a new company called, Audience Ops.
Here in this post, I’ll share the mission behind Audience Ops and my plan to get it off ...
May 7th, 2015
Loving The Work
First, the sad news…
Earlier this year, we lost a close friend, advisor, and mentor, Clint Warren. He was a true professional in every sense of the word, and his death was a heartbreaking shock to ...
April 9th, 2015
Break Out of Decision Paralysis
When I graduated college with a degree in audio engineering, I was sure I’d spend my life working in recording studios, making music. I wanted to compose music for films and television.
I interned ...
March 23rd, 2015
Software as a Service, Plus
Software as a Service, or the elusive “holy grail” product that so many of us wish to launch is attractive for this reason: Recurring Revenue.
But it’s not without it’s challenges. That’s why I’m ...
February 9th, 2015
The Right Idea at the Right Time
Look at any new startup that gets traction quickly and you’re likely to think, “wow, they really nailed the right idea at the right time.”
There are a thousand different factors that determine whet...
February 2nd, 2015
Working On Your Sales Funnel
Get. More. Sales.
I’m digging into my first goal of the year, which I’m calling _operation sales funnel. _So I’ve been giving this plenty of thought lately. Here’s a thing or two I’ve figured out a...
January 26th, 2015
Use Outlines And Never Not Ship Again
Everyone has something BIG that they wish they could achieve… Someday. The vast majority never even tries.
Of course, you and I, we’re not everyone. We do try. We convince ourselves that we will ma...
December 1st, 2014
Productize Launch Recap & Case Study
Sunday night. The baby is down and my wife and I settle in to watch our favorite TV shows. This is typically my most relaxing, rejuvenating, stress-free point in my week.
Not this Sunday. I was fre...
November 13th, 2014
How to Make Time
As you probably saw, I ask everyone who subscribes to my newsletter a few questions. Although I don’t always have the time to reply to everyone, I do read each and every response.
I love hearing ab...
October 27th, 2014
Uncomplicate Your Marketing
Here’s another article that I hope you’ll find helpful. It’s about marketing.
All of the tactics, systems, and strategies you hear about will have you think that marketing is complicated. Today I...
October 6th, 2014