Brian Casel
Brian Casel
Founder Designer Builder

Use Outlines And Never Not Ship Again

Everyone has something BIG that they wish they could achieve… Someday. The vast majority never even tries. Of course, you and I, we’re not everyone. We do try. We convince ourselves that we will ma...
December 1st, 2014

Productize Launch Recap & Case Study

Sunday night. The baby is down and my wife and I settle in to watch our favorite TV shows. This is typically my most relaxing, rejuvenating, stress-free point in my week. Not this Sunday. I was fre...
November 13th, 2014

How to Make Time

As you probably saw, I ask everyone who subscribes to my newsletter a few questions. Although I don’t always have the time to reply to everyone, I do read each and every response. I love hearing ab...
October 27th, 2014

Uncomplicate Your Marketing

Here’s another article that I hope you’ll find helpful.  It’s about marketing. All of the tactics, systems, and strategies you hear about will have you think that marketing is complicated.  Today I...
October 6th, 2014

How to Learn to Delegate

I’ve been writing a lot about the journey to break free of billable hours, and transitioning to a more scalable business.  Afterall, that’s the number one challenge that all of the freelancers I ta...
September 22nd, 2014

Having Something to Sell

A few weeks back, I was having a conversation with one of my students in the Productize course, and something he said really stood out to me. It was after I asked the question, what do you see as y...
September 8th, 2014

How Surveying Your Audience Changes Everything

I never thought that running a survey could have this much of an impact. Here's what happened after I ran my first one last month. And how you can do audience research, even if your audience isn't large enough yet to survey.
July 29th, 2014

How to Land Your First Customers When You're Unknown

When you have an audience, or at least a pre-launch mailing list, landing your first customers comes easier. But what about if you have zero audience and no list? Here are 3 case studies (plus a bonus checklist) to help you do it.
July 21st, 2014

Do You Really Know Your Audience?

You know that feeling when someone you don’t quite recognize walks up to you and says, “Hey you, how’s it going?” You’re suddenly caught in this awkward moment where you don’t know how to respond. ...
July 14th, 2014

Are You Working On The Right Thing?

Sometime last year, I decided it was time to do a complete redesign of the marketing site for my SaaS business. I spent nearly eight weeks on that. What was that decision based on? Was the previous...
July 8th, 2014

Content Marketing That Runs Without You

What if your business could reap the benefits of content marketing, but consume virtually none of your time as the founder? That's what I built in my business, and starting today, I'm teaching my method.
July 1st, 2014

A Bootstrapper's Formula For Hiring Your First Employee

“I’m sorry, but I have to let you go.” I never wanted to have to say those words.  Especially not to my very first employee!  Hiring, and then having to let go my first employee was one of the hard...
June 23rd, 2014
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