Brian Casel
Founder
Designer
Builder
Welcomed distractions
Here are a few that come to mind:
Twitter
Checking it every hour or so isn't as terrible as people make it out to be (usually, on Twitter). It's a breather in between shipping some code or in betw...
January 10th, 2020
Rewards and Incompletes
Around December/January of every year, many of us publish our year-end post, grading ourselves on how we've achieved or failed on the ambitious goals we set for ourselves a year ago, and set even m...
December 27th, 2019
Onboarding is everything
One thing has proven to be true across every one of the businesses I have worked on. It's this:
Improving the onboarding experience has made a more positive impact than any other improvement I can...
November 8th, 2019
Tomorrow's problems can wait
Refactoring in programming is when you take a bunch of code you’ve already written and rework it to make it more efficient. This makes it better at solving the problems you’ve uncovered while writ...
September 27th, 2019
You are not your job title
15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”.
That meant my role was to take the finished mockups that the “designers” created...
August 30th, 2019
Falling Behind, On Schedule
When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden.
I don’t think I’m alone in experiencing this. It goes something li...
July 12th, 2019
The Illusion of "Doing Many Things"
If you look at my list of products, or tune into my podcasts, follow my tweets or videos, or read my newsletter, it’s safe to say I give the impression (illusion?) that I’m somehow everywhere, doin...
May 24th, 2019
A Founder's Limits
When a new product is in the build and launch phase, the founder—especially a solo, bootstrapped founders, like myself—can easily find themselves doing everything. Literally.
From customer research...
May 17th, 2019
Should've been here by now.
You know that feeling when you’ve been expecting something to arrive, but then it doesn’t?
The train is behind schedule. The check in the mail isn’t here yet. Your package hasn’t even shipped yet.
...
April 20th, 2019
Delegating Down to 2 Hours Per Week
These days I spend at most two hours per week working in my productize service business. Sometimes less.
This has afforded me the freedom to devote full time focus to creating new products.
Delegat...
March 16th, 2019
Space to breathe
I find the entrepreneurship to be more of a creative endeavor than anything else. You’re literally creating something out of nothing, with the goal of someone else finding value in your ideas.
Look...
February 16th, 2019
Profitable Side Projects
Are side projects worth it?
That’s a question I used to struggle with.
Focus, focus, focus! Work on one business and give it all your time and attention. Don’t let up on growth. Avoid shiny objects...
February 9th, 2019