I’ve been writing a lot about the journey to break free of billable hours, and transitioning to a more scalable business. Afterall, that’s the number one challenge that all of the freelancers I ta...
A few weeks back, I was having a conversation with one of my students in the Productize course, and something he said really stood out to me.
It was after I asked the question, what do you see as y...
I never thought that running a survey could have this much of an impact. Here's what happened after I ran my first one last month. And how you can do audience research, even if your audience isn't large enough yet to survey.
When you have an audience, or at least a pre-launch mailing list, landing your first customers comes easier. But what about if you have zero audience and no list? Here are 3 case studies (plus a bonus checklist) to help you do it.
You know that feeling when someone you don’t quite recognize walks up to you and says, “Hey you, how’s it going?”
You’re suddenly caught in this awkward moment where you don’t know how to respond. ...
Sometime last year, I decided it was time to do a complete redesign of the marketing site for my SaaS business. I spent nearly eight weeks on that.
What was that decision based on? Was the previous...
What if your business could reap the benefits of content marketing, but consume virtually none of your time as the founder? That's what I built in my business, and starting today, I'm teaching my method.
“I’m sorry, but I have to let you go.”
I never wanted to have to say those words. Especially not to my very first employee! Hiring, and then having to let go my first employee was one of the hard...
Just a few months ago, my days looked very different than they do today.
I was doing way too much. My brain was constantly “scattered” and pulled in different directions. Projects would get delay...
This blog used to be a waste of my time.
I spent years churning out posts that frankly, only I wanted to read. And that’s essentially what happened. Only I and just a handful of friends were the ...
Ever since I published the video detailing our content marketing systems, I’ve been receiving many requests to share our actual guidelines document that we give to the writers we hire on the Restau...
Why did organic traffic convert seven times higher than PPC traffic? Both were the right audience. The difference was one group had built-in trust. So how can we optimize for trust? Let's see...