Brian Casel
Founder
Designer
Builder
A Bootstrapper's Formula For Hiring Your First Employee
“I’m sorry, but I have to let you go.”
I never wanted to have to say those words. Especially not to my very first employee! Hiring, and then having to let go my first employee was one of the hard...
June 23rd, 2014
A Few Routine Changes to Get A LOT More Done (video)
Just a few months ago, my days looked very different than they do today.
I was doing way too much. My brain was constantly “scattered” and pulled in different directions. Projects would get delay...
June 16th, 2014
3 Changes To Make Your Blog Worthwhile
This blog used to be a waste of my time.
I spent years churning out posts that frankly, only I wanted to read. And that’s essentially what happened. Only I and just a handful of friends were the ...
June 11th, 2014
Here are my guidelines I give to my writers (video)
Ever since I published the video detailing our content marketing systems, I’ve been receiving many requests to share our actual guidelines document that we give to the writers we hire on the Restau...
May 27th, 2014
A Trust-Based Sales Funnel
Why did organic traffic convert seven times higher than PPC traffic? Both were the right audience. The difference was one group had built-in trust. So how can we optimize for trust? Let's see...
May 15th, 2014
Taming Metrics
Metrics have always been a challenge for me. But 2+ years of shooting in the dark ends today. I'm sharing the system that has finally helped me tame the metrics in my business.
April 28th, 2014
A System For Selling
Is this what they call "Growth Hacking"? Who knows... Anyway... Here's the system for selling customers for our SaaS, complete with all of the gory details.
March 31st, 2014
Stress Triggers (And How to Squash Them For Good)
When the day-to-day becomes overwhelming, hectic, and just not enjoyable, we tend to shut down and give up. Instead, here's a solution to push past those Stress Triggers and squash them for good!
March 10th, 2014
Motivational Triggers
Sometimes, even when things are going fairly well, we lose motivation and inspiration. I hit that wall this week. So I thought about the things that keep me going.
February 21st, 2014
How I Built an Automated Content Marketing Machine (video)
Right now, I’m snowboarding at Big Snow Tiny Conf with a few fellow web business owners. But it’s not all about the slopes… Each of us prepared a short session to share with the group. I didn’t w...
January 7th, 2014
Hiring Before You're Ready
I'm ready to hire my second employee... Or am I? This post breaks down the challenges with growing a team as a self-funded startup, and how I'm working through them.
December 3rd, 2013
Are You Talking to Me?
Everything changed once I learned this key lesson in copywriting:
Write as if you’re speaking to one specific person.
The common mistake most people make when they’re new to writing marketing copy ...
October 2nd, 2013